Webinar: Tuesday April 17, 15.30 – 16.15 (CET / Copenhagen time)
As I am working on my next book, Social Media: Add Power to Your Innovation Efforts, which is due this fall, I have learned that the use of social media for innovation efforts is unchartered territory, yet full of interesting opportunities.
In this webinar, I will share some of my insights based on these five key aspects on how social media can bring out better innovation faster:
1) better interaction with customers, consumers and other partners
2) idea generation and feedback loops for the ideas that are being developed
3) business intelligence that helps you better understand your ecosystem
4) identification of new people who can assist in your innovation efforts, and
5) branding, promotion and marketing of innovation outcomes as well as corporate innovation capabilities.
Many social media skeptics do not see much value in this today. This is fair enough as it is indeed hard to find good cases and evidence on such efforts, but please remember that we are still in the very early phases on this intersection of social media tools and open innovation.
I ask everyone to look two years ahead. This is where things will really start to fall into place as we all get more experience with tools and services that continue to develop at a fast pace and in directions that are hard to foresee.
If you are a corporate innovation leader, I urge you to not only look two years ahead, but also to be the visionary in your company as well as in your industry. Expose your employees and your external stakeholders to social media and learn as you go. Yes, there will be initiatives that do not work, but you will adapt and the experiences gained can bring competitive advantages in the short, mid and long-term.
You can start by joining this webinar.
About Stefan Lindegaard:
Stefan Lindegaard is an author, speaker and strategic advisor. His focus on the topics of open innovation, social media tools and intrapreneurship has propelled him into being a trusted advisor to many large corporations. He believes open innovation requires a global perspective and he has given talks and worked with companies on open innovation in Europe, South America, the U.S. and Asia.
Stefan Lindegaard has written two books: Making Open Innovation Work (Oct 2011) and The Open Innovation Revolution (May 2010). His blog is a globally recognized destination on open innovation. You can read further at www.innovationupgrade.com.
Date and time:
Tuesday April 17, 15.30 – 16.15 (CET / Copenhagen time)
Who should attend?
The session is primarily for executives, directors and managers working with corporate innovation strategy and execution. Entrepreneurs, consultants, and academics with an interest in innovation will also benefit from the session.
Price and registration:
The session is free of charge. You can apply for a ticket by forwarding an e-mail to: firstname.lastname@example.org.
Participation is limited to 25 people and preference will be given to corporate innovators. All participants will receive dial-in information for the event.